Multi-channel platforms to educate people on living with allergies
Mumbai 30th June 2020: This World Allergy Week (June 28 – July 04), Sanofi India Limited launches a multi-channel educational initiative to raise awareness about allergies and their impact on the quality of life.
Given the sensitivities of the current global pandemic, there is a lurking sense of fear that has gripped everyone. Allergy free helps keep people informed on the typical symptoms of allergies, flu and cold, and the main warning signs of COVID-19.
Commenting on the launch, Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi, said, “In India, while the prevalence of allergies has increased five times, but 50% of the allergy sufferers are unaware of this problem. Allergies can have a major impact on people’s productivity and their sense of well-being. Importantly, if ignored, allergies could have long-term consequences on their health. Therefore, there is a real need for a revolutionary shift in mindset towards allergies. ‘AllergyFree’ is our endeavour to raise awareness so that people can ‘live allergy-free’.”
We also run educational programs from time to time including medical experts and people living with allergies to help understand allergies better. We are also reaching people via print, radio, digital platforms and now social media handles. Our ultimate goal is to help people Live Allergy Free and manage allergies with the right approach.