OPPO teams up with BKKMENU to inspire a night-time photography campaign, which captures luxurious food in sharp, natural colour.
Taking magical moments at night is a challenge for most smartphones. The scene gets lost in grainy dark spots, highlights and washed-out colours. With the new Find X5 Series’ high-tech 4K Ultra Night video and 50MP wide and ultra-wide angle camera, coupled with a billion colour display, there’s no better smartphone to record memorable or aspirational occasions in any light.
Masterchef meets Master Night Photographer
Insatiable. Appetising. Incredible. That’s BKKMENU, the pinnacle of Thailand’s fine dining, where #BKKMENU is a social vignette of luxurious places to eat in The Land of Smiles.
When the COVID-19 pandemic struck, restaurants in Thailand struggled to survive because of falling customer numbers. To help market its menus and keep staff in their jobs, OPPO cooperated with BKKMENU to equip 10 top restaurants with a Find X5 Pro so they could take attractive photos and videos of food at night.
Diners were also invited to use a Find X5 Pro and share the results of their personal food experience with hashtags #savethenight and #empowereverymoment. This seemingly small act had a huge effect and not only kept customers coming back, but ensured people had a fun, memorable experience during tough times.
True to life food photography is tough. OPPO believes in a better future, one where technology aids interactivity, and helps everyone live a better life.
Find X5 Pro is the perfect smartphone to photograph or film delicious dishes in low light settings, scenes where photography and cooking are united through inspiration. Thanks to OPPO’s MariSilicon X NPU and 4K Ultra Night video function, Chef’s finest creations ignite taste buds and live in memories for more than one night.
“OPPO has always championed enabling social interactions with its innovations,” added William Liu, President of Global Marketing at OPPO. “It was our pleasure to equip Find X5 Pro to BKKMENU’s top Thai restaurants. Find X5’s features produced beautiful images of its food and drink, while customers enjoyed a multi-sensory experience after lockdown.”
“Low light conditions, especially at night, are a major challenge for any photographer, and capturing that moment with a mobile phone is nearly impossible,” says Potchapon Wattanagul, Photography Specialist at BKKMENU ,“But, amazingly, the OPPO Find X5 Pro does it supremely well, so it has become an important tool for our team, who love the professional photographer-grade features, which bring our menus to life after dark.”