Castrol has appointed Ms. Huilin Min as Chief Executive Officer (CEO) of Castrol China, effective October 16, 2023. She will be based in Castrol’s China headquarter in Shanghai and will report to Michelle Jou, Global CEO at Castrol.
Huilin has over 20 years experience across general management, sales, marketing, business development and strategy roles. Prior to joining Castrol, she was CEO, Greater China for Wyeth Nutrition (a part of Nestle Group) handling end-to-end P&L responsibilities for the Chinese mainland, Hong Kong, and Taiwan.
Before Wyeth Nutrition, Huilin held several leadership roles at Kimberly Clark (KC), Proctor & Gamble (P&G) and L’Oréal. Huilin holds a degree in Electrical Engineering and International Trade from Shanghai University and an MBA from Johnson Graduate School of Management, Cornell University, USA.
Michelle Jou, CEO, Castrol, said: “Huilin joins us at a time where Castrol is in an exciting period of growth and change. We have just refreshed our brand identity and are exploring new opportunities for our core lubricants business, while diversifying into new areas such as thermal management for data centres, to provide additional value to our customers.”
Michelle added, “Huilin is recognized as an inspirational and motivational people leader with a proven track record for simplifying business operations, enhancing digital capabilities, and establishing efficient demand generation models. With her broad experience of working across China, USA, and Singapore, she is well-equipped to lead Castrol China and integrate her local/regional insights to bring added value to Castrol globally.”
Huilin Min, the newly appointed CEO for Castrol China, said, “Castrol has a strong brand reputation in China for both its products and services for customers and consumers. I am very excited to join the passionate team at Castrol and look forward to continuing the China team’s work to support our existing and new customers as they adapt to new technological and commercial challenges. My immediate priority will focus on delivering short-term business health while keeping sight of long-term business strategy and delivery.”
Huilin’s appointment will help further Castrol’s brand refresh, which was rolled out globally in February 2023 and in China in March 2023. The brand refresh is aimed at better reflecting Castrol’s unique positioning in the market and the opportunities the company sees in meeting the changing needs of customers. In China, Castrol’s new brand identity has already been rolled out across product packaging, service partnership programmes, office and plant facilities, online and offline marketing.