Landor & Fitch appoints new General Managers for mainland China and Hong Kong

Landor & Fitch, a global brand transformation company, today announced Juanita Zhang and Peggy Hon as General Manager of China and Hong Kong respectively in the midst of strong growth driven by the rising demand for transformation among brands in the region.

The duo will head up a team of diverse and dynamic senior leadership and creative talents across Landor & Fitch’s studios in mainland China and Hong Kong to drive a new level of strategic growth for Landor & Fitch in Greater China while elevating Landor & Fitch’s unique position and brand transformation capabilities to sustain business momentum in the region. Doris Ho, Managing Director, Greater China will transition to a regional role based out of Singapore.

“Greater China is a key region for Landor & Fitch, and it is a centre of excellence for unique brand-led experience and technology innovation as exemplified by the outstanding work we have done for brands in elevating their appeal for the global audience or helping them to adapt to the hyper-competitive Chinese market.” said Landor & Fitch APAC President Jonathan Cummings. “I am confident the appointments of Peggy and Junita will continue to bolster our business in Greater China by capitalising on the growing demand for unique brand-led experiences and transformation from clients in the evolving consumer landscape.”

Juanita brings many years of experience in leading brand transformation projects for clients in the automotive, grocery, financial service, hospitality, consumer goods, IoT and technology space, across core disciplines of brand, digital and retail design. Her strong commercial sense and deep understanding of the Chinese consumers has enabled her to develop impactful transformation strategy and brand-led experience for her past clients including BMW, LEGO, OPPO, LYNK&CO, ByteDance, Walmart, Huami and Bestseller Group.

Peggy is a home-grown talent of Landor & Fitch Hong Kong with extensive strategic and creative design experience. She is known for transforming some of the world’s most iconic brands for clients including Procter & Gamble, Starbucks, Pernod Ricard, and Huawei. Building on her strength in brand strategy and innovation, Peggy has delivered effective and powerful brand solutions for Chow Tai Fook, Swire, Hong Kong Ocean Park, Welab Bank and the Hong Kong Jockey Club.

“I am thrilled to be joining an agency that has long been a leader in transforming brands and businesses,” said Juanita Zhang, General Manager, Landor & Fitch China. “There is a lot of potential and opportunities in the Greater China region driven by the growing needs for brands to reinvent and reconnect with consumers in a rapidly changing environment. I am delighted to take up the role to further elevate Landor & Fitch’s position in the market and demonstrate our excellence in brand transformation and experience creation with award-winning strategy and dynamic and bold solutions to unlock sustainable growth for clients.”

Peggy Hon

The appointment of Junita and Peggy add to the existing diverse and strong leadership team in Greater China including:
• Chen Xi, Senior Client Director, Shanghai
• Emilia Mason, Executive Creative Director, Experience, APAC – Hong Kong
• Vivian Wang, Finance Director, Shanghai
• Stefanie Luppa Creative Director, Shanghai
• Matthew Robinson, Creative Director, Hong Kong
• Todd Merriman, Executive Strategy Director, Shanghai
• Klara Chan, Executive Strategy Director, Hong Kong
• Stephen Pill, Strategy Director, Experience, Hong Kong