HP Applies Print Innovation to Upskill Indonesian Youth for a Digital Era

HP collaboration with education NGOs and renowned graffiti artist Darbotz on HP Street Code experiential learning program opens youth to future-ready skills

Jakarta — Today, HP Indonesia, in collaboration with Darbotz, Prestasi Junior Indonesia (PJI), and Kumala Foundation, wrapped up HP Street Code, a first-of-its-kind program leveraging the power of print technology to instill coding, creative and digital skills, opening up new opportunities for 20 young Indonesians from underserved communities to thrive in a digital era.

The four-week experiential learning program combined HP Smart Tank 519 printer tank technology with PJI’s youth program expertise to create a unique paper-based coding curriculum, providing easy access to programming and digital capabilities. The 20 student beneficiaries from the Kumala Foundation gathered in North Jakarta’s Tanjung Priok Area and were immersed in a learning space underneath a toll road in North Jakarta. The students leveraged print and tactile mediums to hone their creativity, knowledge retention, collaboration, and logical thinking – all critical skills for the world of tomorrow.

The youth concluded the program by collectively developing a unique code-based Darbotz and HP artwork. The artwork is displayed as an augmented reality projection onto a metropolitan building adjacent to the bustling Blok M Square in South Jakarta, acting as the canvas for the youths’ coding creations and digital art.

Fans and public can relive the experience by scanning an AR-enabled QR code integrated onto HP Street Code x Darbotz printed posters that will be displayed around the vicinity of Blok M Square (Jl. Melawai 9, South Jakarta) from today until 8 December 2022.

“Given the constant change in the way we learn and work today, we have to embrace the concept of hybrid learning and develop future-ready skills. Through HP Street Code, we are leveraging the power of print to innovate and evolve the way we learn in the hybrid world and help our youth to thrive in the emerging digital era,” said Michele Huang, Print Category Director of HP for Southeast Asia and Head of Print Category of HP Indonesia.

“Our beneficiaries, who are Jakartan children aged 15-17 years, have been enthusiastic throughout the program, and we are very excited to see how we can extend this opportunity to other children. Learning coding with print has shown how we can make learning more accessible in this digital era, despite the challenges we face,” said Abah Dindin, Head of Yayasan Kumala.

“As a street artist, this collaboration with HP to inspire youth in Jakarta through coding, AR and digital artwork, really appeals to my own mission to create and open people’s eyes to provoking urban art. I hope HP Street Code helps youth in Jakarta see the genuine possibilities that new digital skills can bring,” said Darbotz.

HP’s continuous commitment to driving better education in Indonesia

HP believes that print technology can be an inclusive educational tool to provide learning opportunities and enable more accessible education amidst the hybrid era. HP Street Code is a continuation of HP Indonesia’s long-standing commitment to advance Indonesia’s education landscape. Since 2015, HP Indonesia has collaborated closely with the Ministry of Education, Culture, Research, and Technology (MoECRT), as well as educators and parents across the country.

HP has also enabled better learning outcomes in schools through programs such as Semangat Guru and HP Online Teaching Assistance and helped to promote digital transformation in schools across Indonesia through the Transformasi Pembelajaran Inovatif (Reinventing the Classroom International). Other HP education programs include HP LIFE, a free skill-training program for entrepreneurs, businesses, and lifelong learners worldwide and HP Printables, a free platform offering a variety of learning and play materials for our children aged 2-18+ years old with print.