L’Oréal today presented its latest tech-enabled offerings and partnerships at the sixth annual China International Import Expo (CIIE) in Shanghai, one of the world’s largest trade shows, with a record 18 beauty tech innovations spanning diagnostic and coaching tools as well as inclusive, sustainable and personalized Beauty Tech solutions. L’Oréal is the largest exhibitor in the consumer goods sector at the state-level imports fair, which in 2023 features a record 270 exhibits from 22 brands.
Under the theme of ‘beauty for all, beauty for each’, L’Oréal showcased four, new-to-Asia Beauty Tech offerings: the AI-powered scalp and hair smart camera, Kérastase K-SCAN; the handheld skin health diagnostic device, Giorgio Armani Meta ProfilerTM; the smart eyebrow makeup applicator, Shu Uemura 3D shu:brow; and inclusive smart makeup device, HAPTA.CeraVe also announced a partnership with Sanofi’s Dupixent and Novartis’ Cosentyx for atopic dermatitis and psoriasis respectively, while L’Oréal Chinalaunched the first-ever cosmetics application guide using two-dimensional barcodes, in collaboration with the China Association for Bar Code Technology and Application. Luxury brand, A?sop also made its CIIE debut alongside La Roche-Posay, which launched its new REPAIRING REGENERATIVE series.
L’Oréal also unveiled the 2023 winners of the L’Oréal North Asia Big Bang Beauty Tech Innovation Program (“Big Bang”). Big Bang is the first regional program focused on driving open innovation and co-creation of innovative beauty solutions in North Asia. This year’s winners include 11 companies from China, three from Japan, two from Korea and one from France, for a total of 17 winners. The winners demonstrated a wide range of cutting-edge technologies and innovations and will be featured in a dedicated ‘incubation exhibition’ at CIIE.
“We are delighted to present for the sixth year in a row, our latest Beauty Tech innovations at CIIE. China is our second largest market and CIIE is the largest imports-themed expo in the world with well over half a million people in attendance,” said Nicolas Hieronimus, CEO, L’Oreal Groupe. “I am especially delighted to announce at CIIE the 17 Big Bang Beauty Tech Innovation award winners from the China, Japan, Korea ‘Beauty Triangle’, as well as France. We thoroughly believe in open innovation and the power to co-create the future of beauty with startups and SMEs from around the world.”
“At L’Oréal, we believe that beauty is diverse and inclusive. Our 2023 CIIE theme, ‘beauty for all, beauty for each’ perfectly captures the diverse range of Beauty Tech solutions and open innovation achievements that we believe will shape the future of beauty,” said Fabrice Megarbane, President of L’Oréal North Asia Zone & Chief Executive Officer of L’Oréal China. “For the sixth year running, CIIE serves as an important backdrop to key milestones in our open innovation ecosystem and will continue to serve as a great platform for collaborating with new partners.”
L’Oréal has now signed an agreement to participate in the seventh CIIE, where it will renew its role as chair of the Special Committee of Daily Chemical Consumer Goods, celebrating the upcoming 60th anniversary of the establishment of Sino-French diplomatic relations.