JBS showcases its added value brands at China’s largest trade show

Company is taking its premium and innovative portfolio to CIIE 2023

JBS, one of the world’s largest food companies, is taking the added value product portfolio company of its global brands like como Friboi, Seara, Swift and Pilgrim’s to the China International Import Expo (CIIE), China’s largest importation trade show. The company’s objectives are to showcase the premium, innovative and multi-protein portfolio while also closing the gaps and promoting the relationship with the Chinese market. The event is being held in Shanghai until November 10.

Friboi, leading exporter of beef and the top-selling Brazilian beef brand worldwide, is showcasing its key product lines in the region, like the Grain Valley Friboi, especially dedicated to the Asian nation. Another brand on display at the trade show is 1953 Friboi, known for its premium cuts and raw materials sourced from European breeds. The brand, which was given a new visual identity this year, delivers products excellent quality products that are tender and succulent as a result of high-standard technology and protocols.

Seara is rolling out at CIIE its extensive portfolio consisting of pork and poultry cuts, with innovations conceived to address the key demands of the Chinese market, reinforcing the brand’s strategy of offering innovative and high-quality products.

JBS has a total area of 200 m² at CIIE. This is the 6th edition of the trade show, which expects to receive over 410,000 attendees, including professionals from a range of sectors and categories, from over 150 countries.