Flexion Mobile Plc (Nasdaq: FLEXM), the Android games distribution company today announced that it has launched the top grossing game The Ants: Underground Kingdom from the developer StarUnion. The game is now live in all Flexion channels, Amazon, Huawei, Samsung and OneStore. According to Sensortower, the game generated approx. USD 4 million to the developer in Google Play in October which makes it one of Flexion’s highest ranked games in Google Play.
“We have on-boarded and launched the game in record time thanks to our team and great support from StarUnion who have been very committed to the launch. It matches our distribution very well and our partners are super excited about the game. The Ants was launched in Google Play only 6 months ago and has proven to be very popular in most of our large market”, says Jens Lauritzson, CEO of Flexion Mobile Plc.
It is a clear trend that more Chinese overseas publishers are taking advantage of the business opportunity offered by alternative channels and games are now reaching these app stores earlier in their life cycle. The distribution landscape is clearly changing in favour of channels such as Huawei App Gallery, Galaxy Store, Amazon, Xiaomi Mi Apps and ONEstore. These channels have become a playground for new titles to get more exposure to high-quality users, while building a solid & loyal user base. To stand out in this fast-changing games market it is no longer enough to simply copy & paste the Google Play way of publishing a game.
The best way to avoid high opportunity cost and to generate positive results is to find a trustworthy and experienced partner who can share their expertise and help maximise distribution and revenues. The Ants was launched in all channels in record time and Flexion has again proven its technical ability and expertise in user acquisition in the alternative market while also securing strong store promotions for the game.